Alcalalí is located in the interior of the Marina Alta region at an altitude of 226 metres. It is nestled in Valle de Pop, where the Gorgos River flows.
The village is situated between the Seguili, Carrascal, Rates and Aixa mountains, shaping a landscape of outstanding natural beauty.
It is a rural town, with an area of 14.40 km² and a population of around 1,300 inhabitants, where the minor local entity Llosa de Camacho is home to 174 citizens (2019). The locality mainly cultivates carobs, almond, olive and orange trees.